October 31, 2024

Holiday Sales Boost Economy Slightly

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The Federal Reserve's recently released Beige Book paints a nuanced picture of the U.Seconomy through the end of 2023, highlighting a period of "modest to moderate" growth primarily driven by robust holiday salesAs companies gaze toward 2025, there is a general sense of optimism, yet concerns are growing regarding potential impacts from changes in immigration and tariff policiesThis complex backdrop not only reflects the ongoing economic discord but also illustrates the adaptive strategies businesses are employing to navigate uncertainties ahead.

In the current climate of volatility, many manufacturers are proactively increasing their inventory levels, a move influenced by fears of rising tariffsThese companies anticipate that higher tariffs could escalate the costs of imported raw materials, possibly destabilizing supply chains in the processTo mitigate potential losses, they are ramping up procurement and preparing for unforeseen disruptions

This forward-thinking approach underscores the strategic preparations firms are making in anticipation of fluctuating economic conditions.

The job market during this period has seen subtle growth, with six out of the twelve Federal Reserve districts reporting slight increases in hiringThis trend suggests that certain regions are experiencing greater economic vigor, thereby amplifying the demand for laborConversely, the remaining six districts reported little to no change in employment levels, indicating an uneven landscape in job market recoveryWage growth was observed across most regions, reflecting the pressures of inflation and the shifting dynamics of labor supply and demandFor instance, in healthcare—a sector benefitting from an aging population and a heightened focus on well-being—employment rates remain strongThe continuous need for skilled professionals in this industry fuels job creation, yet employment within the manufacturing sector remains static.

As for pricing trends, the overall market has exhibited what can be described as "moderate growth." Despite fluctuations in the Consumer Price Index and Producer Price Index, the upward trajectory of prices seems relatively stable

Many businesses are predicting continued price increases into 2025. Notably, certain companies have expressed concerns that new tariff policies might contribute further to rising costs, compelling them to pass those expenses onto consumersWithin retail and manufacturing sectors, while many have experienced slight price hikes, fierce market competition and varied consumer demand have also led to instances of price stabilization or reductions.

Examining specific regional developments provides a more granular view of the economic landscape:

In StLouis, a business in the Memphis area has highlighted the transformative impact of generative artificial intelligence on its workforce structure over the next yearExisting employees are expected to adapt to new technologies, and new hires will need to be equipped with relevant skills to meet these evolving demands.

Meanwhile, in Minneapolis, a contact at a local shopping mall indicated that labor demands during the holiday season no longer pose the challenges they once did in previous years

This shift suggests a potential stabilization in employment dynamics in this sector.

In the Kansas City region, food manufacturing and agricultural enterprises in Kansas and Nebraska are voicing concerns that restrictions on temporary immigrant labor might lead to significant supply shortagesSimilarly, the leisure and hospitality industry in Colorado is apprehensive that immigrant limitations could exacerbate workforce shortages in tourist hotspots.

Over in Dallas, many businesses acknowledge that anticipated tariffs will increase input costs, prompting plans to transfer some of these costs to consumersAlthough cost growth is expected to decelerate in 2025, companies are gearing up to raise selling prices more substantially than they did in 2024.

New York City, in contrast, has witnessed a resurgence in tourism, marking an impressive return of visitor numbers to pre-pandemic levels last seen in 2019. Contacts in the city are optimistic, forecasting that 2025 could emerge as a record-breaking year for the tourism industry.

In Philadelphia, the prevailing sentiment among businesses is one of caution, as they predict inflationary pressures might rise due to shifts in fiscal, trade, and immigration policies.

Turning to Cleveland, many manufacturers are resorting to reducing shifts or refraining from hiring replacements for staff who have left, as a strategy to cope with dwindling order volumes.

Lastly, in Atlanta, while most businesses plan to maintain current staffing levels in 2025, a few anticipate slight reductions in workforce numbers, potentially owing to a decline in demand.

The Beige Book is compiled based on regional economic data up to January 6th and is put together by the Chicago Fed

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